Process

Set-Up

Group project where each team member (4) gave an idea for a paper toy that benefits children, in different areas

Design Brief

Exploring the design of a tactile interactive robotic paper toy to help kids with brushing their teeth correctly. The goal was to create a retail-ready physical product that is interactive and engaging for kids that demonstrates and encourages proper brushing techniques for a younger age group

Target Audience: Children (primarily 3-5), Parents

Chosen Target Area

Children’s morning routine

Design Opportunity

Animal themed companion that assists and demonstrates proper brushing for children to see and be encouraged.

Personal Idea: Dog Companion

Post Interview

To figure out if Sunni Pup is a good solution as well as if there are any concerns with the toy.

Questions Asked

Demographic questions:

Gender, Age range, Number of kids

Questions related to goals:

Skills parents want developed

Bottlenecks it should address

Questions related to concerns:

Safety hazards

Questions related to perception of toy:

Use of toy

Questions related to kids schedule:

Wake up time, time taken to get ready

Challenges of morning schedule

Rigid or flexible schedule

Study Results

Bathroom routine was the second biggest bottle neck for getting out the door in the morning

The product was perceived to develop independence

The primary concern regarding the product was that it seems fragile

Quotes

It instills a good healthy daily habit that needs to be completed in the morning and at night (mouthhealthy ADA)

Teaching kids through play is effective in developing positive associations (Colgate)

Ideas

• Routine Tree

• Hopper: The Bunny Guide

• Huck The Beaver

• Sunni-Pup

Pain Points

• Incorrect Brushing Techniques

• Insufficient Brushing Time

Pre Interview

Determining what issues parents want to tackle in their kid’s development

Determine a target age range

Interview Questions

What does the typical morning routine look like?

What are the bottlenecks in getting your kids out the door?

Is there a change you want to implement into your kid’s morning routine?

What motivates your children?

Study Results

Focus of parents:

• Make solid morning routine

• Encourage independence

• Establish routine by the end of kindergarten

Target age: 5 year olds

Issues targeted by parents:

• Wake up time

• Brushing teeth

• Getting dressed

• Eating breakfast

Prototype & Live Demonstration

Notable Design Criteria:

• Character need a voice and smile

• An entire morning routine might be too intricate

• Demonstrates Circular Motion

• Time Duration of 2 minutes long